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What is SEO?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
Visibility and Rankings
Web Traffic
Trustworthy
User Experience
Growth
What Are the Main Elements of Search Engine Optimization?
On-site SEO is the improvements to be applied to the content on your site to ensure that it’s search engine friendly. When optimizing your web pages for search engines, you want to signal to search engines exactly what the webpage is about in a variety of ways.
With On-site SEO, you’ll deal with the structure of your website, SEO keywords, internal links, image alt attributes, and other techniques to help the search engines analyze and assess the content of your website.
Keywords
But what are keywords, exactly?
Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services. You can also use keywords to optimize all your titles, URLs, and other on-page SEO elements
Identify and speak the language of the target market.
Create useful content for the target audience.
Communicate to Google that a webpage is a match for a query.
Drive more qualified traffic to appropriate webpages.
Content comes in a variety of forms, including:
Web page content
Videos
Blogs
Whitepapers and e-books
Social media posts
Local Listings
Infographics
Podcasts
Content comes in a variety of forms, including:
If you own a local business, your website is not ranking in other cities. Search engines pull the user’s location to make suggestions that are within a certain range so that they can make a quick decision rather than sort through businesses that are nowhere near at that point in time.
What is Off-Site SEO?
Off-site search engine optimization techniques involve efforts made on websites outside of your own to push your own ranking higher. The key element to off-site SEO is link building or “backlinks,” which is an effort to have other reputable, high-traffic websites link back to your site.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.
Although SEM isn't usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly targeted audiences.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.
Although SEM isn't usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly targeted audiences.
What is a Google My Business Page (GMB)?
As the name implies, Google My Business allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company or make a purchase.
Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.
Why Do You Need a Google Business Listing?
f you don’t have a Google My Business account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.
With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.
Get your business on Google’s Local 3-Pack
Reach and engage with your target market for free
Establish your authority with a great business profile
Increase traffic and sales
Avoid prohibited content and activities
Provide an accurate business address and/or service area
Enforce consistent branding across all platforms
Describe your core business accurately
What is the Facebook pixel?
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
5 Key Benefits of the Facebook Pixel
Optimize Facebook Ad
Performance
Re-Target the Right Audience
Find New Audiences
Track Conversions
Custom Audiences & Lookalike Audiences
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